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Business Process Improvement

Companies invest heavily in their sales and marketing operations; it drives speed-to-market and overall commercial effectiveness, which in turn fuels top- and bottom-line results. Companies that excel in commercial operations realize a competitive advantage and strong commercial success. Those that don’t maximize commercial operations are at risk of falling short of their potential.

Historically, companies have struggled to uncover operational roadblocks and inefficiencies in their sales and marketing departments. Challenges such as legacy processes, organizational silos and technology limitations often prevent organizations from improving. The roadblocks and inefficiencies that exist can limit sales and marketing effectiveness and result in considerable amounts of wasted time, resources and money.

That’s where ZS can help. We are experts in improving the flexibility, agility and effectiveness of sales and marketing operations. We will guide you in discovering opportunities to improve quality and shorten cycle times to reduce costs. We will help you identify and address root causes of issues and suggest ways of improving customer satisfaction so your teams can perform at maximum potential.

From sales strategy to sales operations, our experience will be invaluable in helping you enable your team’s peak performance.

ZS can help:

  • Develop processes that result in ongoing optimization across the full set of target accounts
  • Identify opportunities to reduce errors in data processing activities that feed CRM, sales reporting, sales incentive processing and other critical sales systems and activities
  • Streamline sales ops activities like incentive comp admin, sales quota setting and sales performance reporting to improve quality of service to field sales and reduce cycle time
  • Design sales support capabilities that provide the sales force with the information, expertise and efficiency needed to achieve superior performance