ZS’s Marketing Execution solutions help organizations use analytics to make realtime decisions to deliver the ideal customer experience—all while maximizing profits. Our key capabilities include:
Employing a holistic approach, ZS leverages its Big Data platform to develop a 360-degree customer view that reflects customer behavior, preferences and reactions. This offering allows organizations to deploy marketing programs that match customer preferences, and to fine-tune them based on customer receptivity.
We also employ a powerful suggestion engine that delivers recommendations in real time. As a result, end customers receive timely, relevant information via their preferred vehicle, and can interact with marketers in a more meaningful way.
ZS’s Contract Management solution integrates various sources of data, including sales, contracting decisions and benchmarks. Atop this data platform resides a contracting decision-support engine that provides recommendations on optimal contracting levels – and the ability to save millions of dollars by deploying their contracting dollars more effectively.
Product Performance Tracking
There has been an explosion in the availability of customer data in the last 5-10 years. What brings companies a competitive advantage is the ability to bring together all of this data in a meaningful way to not only understand what the customers is doing, but why. ZS combines primary, secondary, structured and unstructured data together to offer deep insights which help drive improved product performance.
Forecasting Systems and Operations
Determining sales outcomes accurately is critical to an organization’s ability to plan investments and strategy. With the expansion of enterprise-wide platforms, the forecasting capabilities for multiple functions (marketing, finance and manufacturing) can be integrated. To help organizations implement large-scale forecasting platforms, a ZS team can manage clients’ entire forecasting operation, while coaching collaborators within the organization.
Social Media Analytics
Social media provides companies with a pulse on what the market is saying about their products and services. The challenge is that raw data and reports gathered aren’t always immediately actionable, making it difficult to realize the full potential of social media analytics. ZS brings together big data technologies, a data science discipline and 30+ years of pharmaceutical expertise to translate social conversations into actionable insights. The outcomes are limitless, from validating business assumptions, assessing competitor activity to predicting clinical trial enrollment.