Marketing

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Business Process Improvement

Companies invest heavily in their sales and marketing operations; it drives speed-to-market and overall commercial effectiveness, which in turn fuels top- and bottom-line results. Companies that excel in commercial operations realize a competitive advantage and strong commercial success. Those that don’t maximize commercial operations are at risk of falling short of their potential.

Historically, companies have struggled to uncover operational roadblocks and inefficiencies in their sales and marketing departments. Challenges such as legacy processes, organizational silos and technology limitations often prevent organizations from improving. The roadblocks and inefficiencies that exist can limit sales and marketing effectiveness and result in considerable amounts of wasted time, resources and money.

That’s where ZS can help. We are experts in improving the flexibility, agility and effectiveness of sales and marketing operations. We will guide you in discovering opportunities to improve quality and shorten cycle times to reduce costs. We will help you identify and address root causes of issues and suggest ways of improving customer satisfaction so your teams can perform at maximum potential.

Marketing teams may struggle to identify opportunities to improve complex, cross-functional operations as participants in the day-to-day work. ZS combines consultative experience with marketing expertise to identify opportunities to improve marketing operations.

ZS can help:

  • Apply Lean principles to reduce cycle time for the consumption and distribution of market, customer and competitor intelligence to key stakeholders
  • Streamline the collection of market research and optimize the insight development process
  • Develop and improve processes followed to plan, execute and manage marketing programs and campaigns
  • Design and build marketing analytics and measurement capabilities that enable clients to track and measure the value of their marketing investments

Across Commercial Domains

  • Apply leading industry frameworks such as Six Sigma, Lean principles and Value Stream Mapping to analyze and improve cross-functional processes
  • Design sales and marketing processes that improve customer experience