ZS UNITED KINGDOM

Contact ZS

To learn more about our work in the UK and across Europe, please contact Stuart Alderton in our London office

United Kingdom


 ZS is a professional services firm that works side by side with companies to help develop and deliver products that drive customer value and company results. We leverage our deep industry expertise, leading-edge analytics, technology and strategy to create solutions that work in the real world. We are passionately committed to helping companies and their customers thrive.

Bringing Insight and Expertise to UK and European Healthcare Companies

Across Europe, healthcare companies are under pressure. As governments seek to control costs, drugs and devices receive increasing scrutiny. Whilst all countries face pressures, the UK is often seen as a forerunner in health reform.

ZS’s UK team works with clients to respond to these pressures. Based in London, a team of sales and marketing experts, with a mix of science and business backgrounds, supports Pharmaceutical, Medical Devices, Diagnostics, and Biotech firms, with access to globally located experts in additional industries. We help our clients to solve business problems arising from trends such as:

  • Increasing constraints on health care budgets in the UK in particular and across Europe in general
  • Changing health policies and delivery models in the UK (e.g. NHS Health and Social Care Bill)
  • Changing stakeholder and customer demands (e.g. health economic expertise, developing delivery models, improving patient pathways)
  • The continuous desire to improve sales and marketing organisation capabilities

Modern Slavery Act Statement

Designing Sales and Marketing Solutions that Work

ZS’s UK team can help you by deeply understanding the challenges your business faces and designing solutions that work in the real world. We know the importance of implementation, and we have significant experience in linking across geographies and across sales and marketing functions, to ensure that strategy is effectively turned into action and results.

ZS’s UK team has extensive experience and insight in:

  • Using our deep understanding of UK and European market dynamics to design solutions to improve clients’ internal sales and marketing capabilities at all levels, and to ensure successful local implementation
  • Supporting end-to-end marketing solutions, from opportunity assessment and value proposition to forecasting, marketing mix, and tracking
  • Increasing sales force efficiency and effectiveness, from establishing a clear sales process, sales force structure, role definition (e.g. Key Account Managers) to customer targeting, territory alignment, and incentive compensation design

To learn more about our work in the UK and across Europe, please contact Iain Fratter in our London office.

ZS Associates International, Inc.
One New Ludgate,
60 Ludgate Hill,
London, EC4M 7AW,
United Kingdom
+ 44 (0) 20 7915 4200