In today’s world, retailers are looking to Consumer Packaged Goods (CPG) manufacturers to play a larger role in developing and implementing product, category and merchandising strategies. To build a competitive advantage, manufacturers must reevaluate how they support retailers by designing sales organizations that work seamlessly with key accounts while serving smaller regional customers in a cost-effective manner.
Our focus on sales and marketing issues, combined with a complete and integrated range of services, helps our clients to address these challenges and provides a competitive advantage.
Our experience spans from strategy development to implementation with leading CPG companies, and our exclusive focus on sales and marketing across multiple industries leads to world-class solutions.
To learn how you can optimize your sales and marketing organizations, please contact our Consumer Packaged Goods industry lead.
ZS helps a global consumer packaged goods company identify best practices in various go-to-market (GTM) models of competitor companies as well as those in specific emerging markets.
ZS Associates helps a consumer products company create a channel segmentation strategy to increase revenue.